Developer Tools Ad Examples: 7,482 Distinct Ad Creatives From 52 Companies

Forty creatives, one per template, spread across the advertisers in this vertical rather than taken from whichever company runs the most ads. The full set of 7,482 is searchable in the app.

The median dev tools campaign in the AdPeekly dataset runs 20 days, against a dataset-wide median of 19 days. That is 1 day longer than the average B2B advertiser.

This figure covers the 3,266 creatives from 47 companies where LinkedIn reported a campaign start date, out of 7,482 total. Ads without a reported start date are excluded on purpose: for those, the only available measurement is how long AdPeekly has been watching them, which would describe our scraping schedule rather than anyone's campaign.

AdPeekly observes 8 ad formats across this vertical, and they are nowhere near equally used: Single Image Ad alone accounts for 68.3% of all 7,482 creatives.

The Unclassified row is creatives where the scrape did not capture a format label. It is shown rather than dropped so the shares sum to the whole.

Of the 2,050 dev tools creatives from 33 companies that AdPeekly re-checked in the 7 days to September 23, 2026, 65.9% were still delivering.

Only recently re-checked advertisers are counted. Including companies that have not been revisited would measure how recently AdPeekly scraped them rather than whether their ads are running, and the two look almost identical if you do not separate them.

Where the 52 advertisers in this vertical actually sit. Categories backed by fewer than three advertisers are left out, because one company's ad output is not a view of a market.

Advertiser counts sit beside creative counts on purpose: a stage with thousands of creatives and one advertiser is that company's budget, not a pattern.

The most active dev tools advertisers by distinct creatives. AdPeekly tracks a curated list of B2B companies rather than every advertiser on LinkedIn, so read this as the shape of the tracked set, not a ranking of the whole industry.

• Amazon Web Services 547
• Webflow 336
• Astronomer 288
• PagerDuty 280
• Grafana 249
• Lovable 234
• New Relic 233
• Boomi 226
• Sourcegraph 212
• Algolia 198
• Honeycomb 194
• JetBrains 193

Developer tools ships more variants per creative than any other vertical published here: a median of 3.03 versions per template, ahead of productivity's 3.01 and well above consulting's 1.82 at the other end. That heavy testing does not translate into longer-running campaigns: only 65.9% of its recently re-scraped creatives are still delivering, the third lowest of the twelve verticals published here, behind only operations and legal tech. 52 advertisers stand behind it, more than every published vertical except fintech, AI and cybersecurity, spread widely enough that Cloud Infrastructure, its largest sub-category, still accounts for only 10 of them.

Daniele Viero, founder of AdPeekly