LinkedIn Video Ads: 18,156 Real Examples, With Observed Campaign Durations

One creative per template, drawn from 587 companies across the industries below. Each caption carries the observed duration: how long AdPeekly watched that ad stay live, not an estimate. These 40 are a sample of 18,156 distinct video creatives in the full library.

Video is the closest thing to a default format AdPeekly tracks. Of the 432 companies where AdPeekly holds 200 or more published ads, 423 (97.9%) have run at least one video ad. Among the 587 companies running any video at all, the median one puts 13.75% of its ads into the format, the 90th percentile is 42.38%, and 353 of those 587 go past 10%. That is a materially different shape than carousel's adoption curve: video is not a format teams sample once and set aside, it is closer to a standing part of the mix.

The 200-ad denominator is deliberate, for the same reason it is on every format page: adoption rises with how many ads AdPeekly holds for a company, so a figure computed across every tracked company would measure our own coverage as much as advertiser behaviour. Scope note: this describes the companies AdPeekly curates, not B2B advertisers as a whole.

AI & Automation runs more video ads than any other tracked vertical, 2,091 creatives across 71 companies.

Across 6,735 video creatives with a reported start date (417 advertisers), the median is 20 days, against a 19-day dataset median and carousel's 22-day figure. AdPeekly has not run a within-company paired test on this comparison the way it has for carousel: video is a fraction of the site-wide dated population, so a close or distant match to the aggregate could be company-mix overlap as easily as a real format effect. This is an observed number, not a tested claim.

The distribution's spread: the 25th percentile is 9 observed days, the 75th is 47, and the 90th is 105.

How to read these durations. They cover only creatives where LinkedIn reported a campaign start date, 6,735 of 18,156, a 62.9% missing-start-date rate, the highest of any format shipped on this site. For the rest, the only measurable span is how long AdPeekly has been watching, which describes our scraping schedule rather than the advertiser's decision, so those are excluded rather than mixed in. Full detail on the methodology page. For this same distribution across the whole dataset, broken down by industry and funding stage rather than just video, see how long B2B LinkedIn campaigns run.

LinkedIn publishes the permitted limits and is the authority on them. Video ads carry no shape or clip-length field in AdPeekly's data (observed_duration_days is campaign duration, not clip length), so this section anchors on the one creative field AdPeekly does record: the headline.

71.8% of video creatives carry a headline, 13,037 of 18,156. On that subset, the median length is 42 characters and the 90th percentile is 67, close to LinkedIn's own published recommendation of roughly 70 characters before a headline risks truncation in the feed. Only 7.9% of headlined video creatives (1,036) run at or past that mark: advertisers are not padding the field out, they are writing close to the working limit and stopping.

Carousel ads and document ads get the same treatment: real examples, adoption, and observed campaign durations. Or start from the full LinkedIn ads hub for the format mix across every ad AdPeekly tracks.

The number that stood out building this page wasn't duration or adoption, it was how close the headline-length p90 sits to LinkedIn's own recommended cap. Across the 71.8% of video creatives that carry a headline, the 90th percentile is 67 characters against a published recommendation of roughly 70: advertisers are not padding out the field, they are running right up against the ceiling and stopping. Adoption tells a plainer story: video is the closest thing to a default format among well-covered advertisers on this site, run by nearly all of them, and for the median advertiser running it, over a tenth of their entire ad mix. I did not run the within-company paired duration test here that carousel's page runs, on purpose: video's dated population is a fraction of the site-wide one, and I was not willing to publish a causal-sounding number I had not actually checked against company-mix confounding the way carousel's was.

Daniele Viero, founder of AdPeekly