Fintech Ad Examples: 8,893 Distinct B2B Ads From 73 Companies

Forty creatives, one per template, spread across the advertisers in this vertical rather than taken from whichever company runs the most ads. The full set of 8,893 is searchable in the app.

The median fintech campaign in the AdPeekly dataset runs 19 days, against a dataset-wide median of 19 days. That puts fintech exactly at the B2B average.

This figure covers the 3,365 creatives from 52 companies where LinkedIn reported a campaign start date, out of 8,893 total. Ads without a reported start date are excluded on purpose: for those, the only available measurement is how long AdPeekly has been watching them, which would describe our scraping schedule rather than anyone's campaign.

AdPeekly observes 8 ad formats across this vertical, and they are nowhere near equally used: Single Image Ad alone accounts for 62.2% of all 8,893 creatives.

The Unclassified row is creatives where the scrape did not capture a format label. It is shown rather than dropped so the shares sum to the whole.

Of the 3,178 fintech creatives from 51 companies that AdPeekly re-checked in the 7 days to September 22, 2026, 71.3% were still delivering.

Only recently re-checked advertisers are counted. Including companies that have not been revisited would measure how recently AdPeekly scraped them rather than whether their ads are running, and the two look almost identical if you do not separate them.

Where the 73 advertisers in this vertical actually sit. Categories backed by fewer than three advertisers are left out, because one company's ad output is not a view of a market.

Advertiser counts sit beside creative counts on purpose: a stage with thousands of creatives and one advertiser is that company's budget, not a pattern.

The most active fintech advertisers by distinct creatives. AdPeekly tracks a curated list of B2B companies rather than every advertiser on LinkedIn, so read this as the shape of the tracked set, not a ranking of the whole industry.

• Airwallex 455
• Plaid 432
• Razorpay 426
• Qonto 373
• Tipalti 368
• Stripe 329
• Primer 297
• Brex 289
• Kyriba 282
• Ramp 272
• Dost 234
• Cashfree Payments 232

Fintech is the closest thing this dataset has to a benchmark: its campaigns run at a 19-day median, exactly the median across all 38,729 dated creatives in the corpus. What sets it apart is how it spends that time. Fintech advertisers ship a median of 2.28 variants per creative, the fewest of the four verticals published here, against cybersecurity's 2.75, so the same budget goes into more distinct ads rather than more versions of the same one. The 73 advertisers behind that are not really one market either: Payments alone accounts for 21 companies and Banking Infrastructure 19, each larger than most of the sub-categories on the other three pages.

Daniele Viero, founder of AdPeekly