Recruitment and HR Tech Ad Examples: 10,188 Distinct B2B Ads From 49 Companies

Forty creatives, one per template, spread across the advertisers in this vertical rather than taken from whichever company runs the most ads. The full set of 10,188 is searchable in the app.

The median HR tech campaign in the AdPeekly dataset runs 16 days, against a dataset-wide median of 19 days. That is 3 days shorter than the average B2B advertiser.

This figure covers the 3,660 creatives from 44 companies where LinkedIn reported a campaign start date, out of 10,188 total. Ads without a reported start date are excluded on purpose: for those, the only available measurement is how long AdPeekly has been watching them, which would describe our scraping schedule rather than anyone's campaign.

AdPeekly observes 8 ad formats across this vertical, and they are nowhere near equally used: Single Image Ad alone accounts for 63.7% of all 10,188 creatives.

The Unclassified row is creatives where the scrape did not capture a format label. It is shown rather than dropped so the shares sum to the whole.

Of the 2,252 HR tech creatives from 28 companies that AdPeekly re-checked in the 7 days to September 22, 2026, 78.3% were still delivering.

Only recently re-checked advertisers are counted. Including companies that have not been revisited would measure how recently AdPeekly scraped them rather than whether their ads are running, and the two look almost identical if you do not separate them.

Where the 49 advertisers in this vertical actually sit. Categories backed by fewer than three advertisers are left out, because one company's ad output is not a view of a market.

Advertiser counts sit beside creative counts on purpose: a stage with thousands of creatives and one advertiser is that company's budget, not a pattern.

The most active HR tech advertisers by distinct creatives. AdPeekly tracks a curated list of B2B companies rather than every advertiser on LinkedIn, so read this as the shape of the tracked set, not a ranking of the whole industry.

• Workday 613
• ADP 546
• Jump 457
• Remote 442
• Deel 390
• Native Teams 373
• Paychex 357
• Teamtailor 313
• Warp 293
• Workhuman 274
• Paradox 271
• Gusto 266

HR tech runs the shortest campaigns of the four verticals published here, a 16-day median against 19 across the corpus, and at the same time has the highest share still delivering of the four, at 78.3%. Those two facts only fit together one way: this category cycles creative constantly rather than letting a campaign ride. It is also the most concentrated of the four, with the three largest advertisers accounting for 15.9% of all creatives across the smallest advertiser base here, 49 companies, so the pattern is driven by a relatively small number of companies shipping a lot.

Daniele Viero, founder of AdPeekly