Report and Ebook Ad Examples: 12,668 Distinct Ad Creatives From 544 Companies

Yes. AdPeekly collapses creative variants into one row per template, so 12,668 means 12,668 distinct creatives rather than the same ad counted repeatedly. Before deduplication, ads carrying a report or ebook offer total 38,711 ad records. The median advertiser running this offer ships about 2.23 variants of each creative, so counting raw records would inflate every number on this page without adding a single new ad worth looking at.

From the campaign start and end dates LinkedIn reports on the ad itself, across the 6,074 creatives here that carry one, out of 12,668 total. That gives a median of 21 days. Ads without a reported start date are excluded from the median on purpose: for those the only measurable span is the time between AdPeekly first and last seeing them, which tracks our scraping schedule rather than the advertiser's decision. Mixing the two populations produces a number that looks precise and means nothing.

63.8% of the 2,558 creatives from 269 companies that AdPeekly re-checked in the 7 days to September 28, 2026. The filter is per creative, not per company: a company can have some ads inside that window and others outside it, and only the recently re-checked ones count. Creatives not revisited in that window are left out, because an ad that has not been looked at recently keeps whatever status it last had. Counting those would measure how recently AdPeekly scraped it rather than whether it is live, and the two are easy to confuse.

AdPeekly's ad enrichment classifies the offer each ad is built around, 544 B2B companies have at least one ad classified as a report or ebook offer today. An ad can carry more than one offer at once, for example one that promotes both a demo and a free trial, so the same creative can legitimately appear on more than one intent page here. That is expected, not double-counting: each page's numbers describe ads carrying that offer, not a partition of the whole dataset.

AdPeekly's ad enrichment classifies offers into one combined category, report_ebook, for any gated PDF report, whitepaper or ebook. The underlying data does not distinguish a report from an ebook at the classification level, so rather than split this page on a distinction the dataset cannot draw, it covers both. If you searched "ebook ads" or "report ads" specifically, this is the page for either.

No. AdPeekly tracks a curated list of B2B companies, 544 of them running at least one report or ebook offer today, rather than crawling every advertiser on the platform. That makes the dataset deep on the companies it follows and silent on the ones it does not. Read the shares and medians here as describing the tracked set, not every Report and Ebook ad running on LinkedIn. The methodology page names the selection rule and the known biases.

Only one company at a time, and only while the campaign is live, and LinkedIn's Ad Library has no way to filter by offer type at all, so finding every Report and Ebook ad means opening each competitor's page individually and reading the copy yourself. LinkedIn's Ad Library also has no keyword search, no export and no archive, so ads disappear when campaigns end. That is why this page exists: a cross-company view of Report and Ebook advertising with the history still attached.