AdPeekly Research, edition 1
How Long Do B2B LinkedIn Ad Campaigns Run? 40,816 Observed Campaigns, By Industry and Funding Stage
The median B2B LinkedIn ad campaign in AdPeekly's dataset runs 19 days, measured across 40,816 distinct ad creatives from 531 distinct advertisers where LinkedIn reported a campaign start date. That figure hides real structure: industry moves it by roughly 3.5x, and funding stage barely moves it until the later rounds. Durations below are observed, not claimed, and every median prints its sample size beside it.
Last updated September 28, 2026. How this dataset is built.
The full distribution, not just the median
A median alone hides how spread out campaign lengths actually are. 23.8% of dated campaigns run 7 days or less, and 11.8% run past 90 days.
| Duration (days) | Dated campaigns | Share |
|---|---|---|
| 0-7 | 9,727 | 23.8% |
| 8-14 | 7,765 | 19% |
| 15-30 | 8,765 | 21.5% |
| 31-60 | 6,722 | 16.5% |
| 61-90 | 3,039 | 7.4% |
| 90+ | 4,798 | 11.8% |
How long campaigns run, by industry
The spread is real: among the 17 industries with enough data to report, the shortest median is Energy & CleanTech at 12 days and the longest is Logistics & Supply Chain at 42 days, against the 19-day site-wide median above. Industries below 5 advertisers or 300 dated campaigns are excluded from this table rather than shown on a thin sample.
| Industry | Dated campaigns | Advertisers | Median (days) |
|---|---|---|---|
| AI & Automation | 4,652 | 61 | 17 |
| Cybersecurity | 4,133 | 55 | 21 |
| HR & Recruiting | 3,900 | 44 | 16 |
| Finance & Fintech | 3,524 | 52 | 19 |
| Developer Tools & Infrastructure | 3,422 | 47 | 20 |
| Sales & Revenue | 3,073 | 39 | 18 |
| Operations & Supply Chain | 3,006 | 38 | 14.5 |
| Legal & Compliance | 2,404 | 24 | 18 |
| Data & Analytics | 2,330 | 28 | 17 |
| Marketing & Growth | 1,914 | 29 | 31 |
| Consulting & Professional Services | 1,545 | 12 | 20 |
| Healthcare & HealthTech | 1,403 | 15 | 28 |
| Travel & Hospitality | 1,105 | 9 | 20 |
| Productivity & Collaboration | 1,035 | 15 | 20 |
| Software & Technology | 833 | 6 | 20 |
| Logistics & Supply Chain | 566 | 8 | 42 |
| Energy & CleanTech | 359 | 9 | 12 |
How long campaigns run, by funding stage
Funding stage moves duration far less than industry does. Seed through Series C cluster within a narrow band, and the visible step-up only shows up at Series D and Series E. Series D and Series E are shown at the gate's minimum sample size (5 advertisers) and should be read directionally, not as precise estimates. "Public / IPO" ships at its own measured numbers below; it is not merged with the separate, thinner "IPO" label some companies carry, which does not clear this table's gate on its own.
| Funding stage | Dated campaigns | Advertisers | Median (days) |
|---|---|---|---|
| Series C | 13,844 | 145 | 19 |
| Series A | 8,045 | 126 | 22 |
| Public / IPO | 6,296 | 74 | 14 |
| Series B | 4,523 | 73 | 22 |
| Seed | 2,320 | 39 | 16 |
| Private Equity | 1,802 | 21 | 18 |
| Acquired | 1,596 | 17 | 18 |
| Series D(minimum sample) | 408 | 5 | 34 |
| Series E(minimum sample) | 357 | 5 | 28 |
How these numbers were measured
Source and filter. Published AdPeekly ads, deduplicated to one row per creative template, restricted to the 40,816 of those where LinkedIn also reported a campaign start date. For the rest, the only measurable span is how long AdPeekly has been watching, which describes our scraping schedule rather than the advertiser's decision, so those are excluded rather than mixed in. Industries and funding stages below 5 advertisers or 300 dated campaigns are excluded from their tables, a page-specific bar stricter than AdPeekly's browsable gallery pages, because this page states single numbers as citable facts. Full detail on the methodology page.
Cite this research
Every figure on this page is reproducible from AdPeekly's own dataset and refreshed periodically. Citing a specific number: link to this page directly rather than a screenshot, since the underlying figures update as the dataset grows.
Canonical URL
https://adpeekly.com/stats/linkedin-campaign-duration
APA
AdPeekly. (2026). How Long Do B2B LinkedIn Ad Campaigns Run? [Data set]. AdPeekly Research. https://adpeekly.com/stats/linkedin-campaign-duration
BibTeX
@misc{adpeekly2026campaignduration,
author = {AdPeekly},
title = {How Long Do B2B LinkedIn Ad Campaigns Run? 40,816 Observed Campaigns, By Industry and Funding Stage},
year = {2026},
publisher = {AdPeekly},
url = {https://adpeekly.com/stats/linkedin-campaign-duration},
note = {Accessed September 28, 2026}
}Explore the full duration data by company
These tables aggregate 531 advertisers. The full AdPeekly library breaks duration down to the individual company and creative, searchable alongside industry, format and funding stage.
LinkedIn campaign duration: common questions
Across 40,816 AdPeekly-observed B2B LinkedIn ad campaigns with a reported start date, the median observed duration is 19 days. A quarter run 8 days or less, and a quarter run 46 days or more, so "the average campaign" hides a wide spread rather than describing a typical case well.
Yes, meaningfully. Among the 17 industries with enough data to report (at least 5 advertisers and 300 dated campaigns), the median ranges from 12 days (Energy & CleanTech) to 42 days (Logistics & Supply Chain). See the industry table below for the full breakdown.
Not much until the later stages. Seed through Series C cluster tightly together, and the visible step-up only appears at Series D and Series E, both measured at the gate's minimum sample size (5 advertisers) and worth reading directionally rather than as precise estimates.
The span between the first and last date AdPeekly saw a specific ad creative running in LinkedIn's public Ad Library, restricted here to the 40,816 creatives where LinkedIn also reported a campaign start date. It is a measured floor, not a LinkedIn-published figure: campaigns still running when last checked contribute their length so far, not a final total. Full definition on the methodology page.
Data compiled by Daniele Viero, founder of AdPeekly, last verified September 28, 2026. See the methodology for collection cadence, the deduplication rule and known biases. AdPeekly is an independent product and is not affiliated with LinkedIn.